Preventive Education & Publicity

Anti-drug publicity activities

Anti-drug publicity activities aim to raise public awareness on the harmful effects of drug abuse and the importance of staying away from drug. A multi-faceted approach is adopted to disseminate anti-drug messages:

  		•  Radio publicity
    - Anti-drug Drama Club
    - Poster of Anti-drug Drama Club
    - Anti-drug Short Film Competition 2008
    - Poster of Anti-drug Short Film Competition 2008
  		• TV Announcements in the Public Interest (APIs)
    - No Drugs (Community)
    - No Drugs (Doctor's Advice) (1)
    - No Drugs (Mother)
    - No Drugs (Sister)
    - No Drugs (Doctor's Advice) (2)
    - No Drugs (Teacher)
    - No Drugs (Friend)
  		• Radio Announcements in the Public Interest (APIs)
    - No Drugs (Doctor's Advice) (1)
    - No Drugs (Doctor's Advice) (2)
    - No Drugs (Don't need)
    - No Drugs (No use)
    - No Drugs (Never take)
  		• Posters and leaflets
    - Anti-drug poster: "No drugs No regrets¡¡Not Now£®Not Ever"
    - Anti-drug posters: "No drugs No self-destruction, Not Now£®Not Ever"
    - Anti-drug leaflet: "No drugs No regrets¡¡Not Now£®Not Ever"
    - Anti-drug bill insert
  		• Advertisements
    - MTR Station Advertisement
    - Taxi body advertisement
    - Bus body advertisement
    - Bus shelter advertisement
    - Tram shelter advertisement
    - Outdoor wall banner
  		• Anti-drug programme on bus
    A series of four episodes were produced and broadcast on New World First Bus during summer holidays to equip the public with more in-depth information on the harm of drugs.
  		• Roving exhibitions
  		• Anti-drug activities in districts
    - To mobilise the community to combat drug abuse together, District Offices and District Fight Crime Committees have organised various programmes on preventing and tackling drug abuse.
  		• SMS messages
    With the assistance of Hutchison Telecom (HK) Ltd, anti-drug SMS messages were sent to 50,000 mobile phone users aged between 18 and 25 during summer holiday.

    International Day Against Drug Abuse and Illicit Trafficking

    In 1989, the United Nations General Assembly declared 26 June each year to be the International Day Against Drug Abuse and Illicit Trafficking. Member jurisdictions agree to hold large scale anti-drug campaign on that day to disseminate anti-drug message to show their determination to combat drug abuse and illicit trafficking.



    ~ What's New ~ Narcotics Division, Security Bureau ~
    ~ Action Committee Against Narcotics and its Sub-committees ~ Drug Liaison Committee ~
    ~ Research Advisory Group ~ Hong Kong Narcotics and Anti-money Laundering Report ~
    ~ Press Release ~ Anti-drug Policy ~ Preventive Education & Publicity ~
    ~ Anti-drug Law and Law Enforcement ~ Treatment and Rehabilitation ~
    ~ External Co-operation ~ Research ~ Services for Psychotropic Substances Abusers ~
    ~ Services for Heroin Abusers ~ Services for Sentenced Persons ~ Relevant Documents ~
    ~ List of Organisations Providing T&R Services ~ Drug Information ~
    ~ Anti-drug Publications ~ Anti-drug Video and Radio Clips ~ Anti-drug Resources for Parents ~
    ~ Anti-drug Resources for Teachers and Social Workers ~ Anti-drug Resources for Youths ~
    ~ Hong Kong Jockey Club Drug InfoCentre ~ CRDA and Drug Statistics ~ Beat Drugs Fund ~
    ~ Anti-drug Volunteer Group ~ Countering Money Laundering and Terrorist Financing ~ Useful Links ~

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